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Seattle Showhouse: Explaining Online Interior Design



Seattle Showhouse

The Seattle Showhouse came off without a hitch, and it’s been fun focusing on the before-and-after results, but there’s a story that goes along with those results about the designers and how they created this look without stepping foot inside the home.

So, how did they do it?

Eight Designers, Eight Rooms  

Most of the designers who styled the Seattle Showhouse rooms hail from all over the country, but align under Decorist, an interior design firm based in San Francisco that offers professional online design services.

Each designer was given a room and asked to transform it using images and information from the homeowners, products sourced by and pro installation services provided by Porch.

Virtual Design Tools & Tricks

Decorist designers use sophisticated tools to pair products and place them in virtual rooms created by analyzing actual room specs and photos. Once complete, they can start to create a computer-generated model of the space with the preferred products and décor.

These “mood boards” are then used to provide direction and suggestions to the homeowners, and can also be shared among participating designers to achieve a more comprehensive view on the project’s developing style and themes.

Handpicked High-Quality Products

This technology is used in tandem with the product selection to pair, compare and select items for the interior design.

Lighting, furniture, décor – there are no limits to what the designers (or homeowners) can choose to include in the design specs, and ultimately purchase when they find the perfect fit.

Professional Installation

Professional assembly and installation services available on are provided by Porch for thousands of products, and may be used as a standalone service or as part of a design experience that takes you from concept to completion.

Showhouse designers were working on a very tight timeline, so professional installation was a key component to project success.

Get Inspired

All these tools and services are designed with the DIY spirit in mind, which is why they can be used together or separately for a personalized home-restyling experience.

If anything, the Seattle Showhouse proves that some rules are made to be broken, especially when it comes to how we go about creating our dream homes. 

This multi-light pendant by Bethel International is a bold bare-bulb choice for Seattle Showhouse kitchen.

Office Star's "Bristow" barstool adds an accessible, industrial look to the showhouse dining area.

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