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You may have visited the Internet's newest home decor site already, but you certainly wouldn't have recognized it. Today, the team behind announced their transition to The Mine, complete with a redesign and rebrand that capitalizes on ATG's large assortment while infusing a whole new sense of style, resources, and usability. Read More

The retailer's customer service team of 150 people is a key part of meeting those sales targets. The Mine started a "wow program" in late 2016 in which every customer service employee has the goal of "wowing" a customer each day. This doesn't mean great customer service, because that's expected, but exceptional service, Newbery says. The representatives are encouraged to learn shoppers' birthdays and ask them questions to build a relationship with them. Read More

"With the 3D imaging, our intent is really to bring that product closer to the consumer," said Newbery. "Maybe you can't still technically touch it, but you can interact with it. You can bring it closer to you, you can spin it around, you can look at the texture to help really build confidence with shopping online." With the lifestyle images, visitors to the site will be able to get a more immersive look at how the furniture looks in staged rooms. Read More

The company's new name is The Mine, which today also rolled out a new personal concierge team that provides 1-on-1 service to customers from the entire online buying process. The Mine also now utilizes 3D-imaging technology for close-up views of product images. It partnered with Lowe's Innovation Labs on the feature, which Newbery called "the smoothest 360-product view possible on our website."Read More

Michelle Newbery has seen a lot of change in the last few months. This spring, her company,, officially relaunched as The Mine, introducing a new platform that values great style and user experience equally. With the star power of partners like Alexa Hampton and Eddie Ross, The Mine is already poised to become a leader in the e-commerce category and an innovator in the merging worlds of design and technology. Read More, an online home furnishings retailer owned by Lowes, has rebranded to The Mine, to create a shopping destination for retail and commercial customers that provides designer-curated furniture, lighting and home décor. The retailer also launched Personal Concierge, which offers complimentary one-on-one shopping and order services. Read More

The brand's new look and range of features have been overseen by designer and style author Eddie Ross. "Arming customers with product and design knowledge is central to The Mine vision," Ross says. "We're creating a lot of inspirational content for the site and social media, as well as a completely redesigned blog that features original material from designers, tastemakers and trendsetters from every corner of the design community." Read More

This week, Lowe's-owned announced its plans to rebrand its overall image and changing its name to The Mine. In addition to the new images and messaging, the company is also debuting 3-D image technology for close-ups of products and a personal concierge service to provide a one-on-one shopping experience for its online customers. Read More

The Mine name is intended to be bold and easy to remember... Along with the new name, The Mine will offer personal shopping concierges on the website to help people with home projects, all free of charge. Read More

Eighteen year-old online home décor and furnishings brand has a new name, a new look and a new focus on personalized, one-on-one service. Read More

Modern Living with kathy ireland® announces an exclusive interview with Michelle Newbery, president of The Mine. Newbery is introducing a new way for people to get entire rooms designed quickly and easily at The Mine. Read More

The Mine, a premier online destination for fine furnishings, celebrated its recent launch by hosting a cocktail party with Alexa Hampton and Eddie Ross at the 2017 High Point Market. Read More

You can easily spruce up the interior design of your home ... without actually leaving it! And, you don't have to go to a brick-and-mortar store to browse or get new ideas. President Michelle Newbery stopped by New Day NW to explain what they're all about. Watch Video

I had the privilege of designing a penthouse living room in the heart of Manhattan – my favorite city! Working in conjunction with Lowe's Home Improvement and made shopping a cinch …

What some might see as a risk – allowing eight different design firms to work on a house virtually – the teams at Decorist, and Porch see as the next wave of decorating …

When we caught wind that Decorist was joining forces with and Porch to pull off a virtually designed house in Seattle's Queen Anne neighborhood, we were anxious to see the results.

Enter and their brand new one-stop-shop service that allows you to handle a project from concept to completion – on a realistic budget … So the easiest way to design a home, upgrade a room, make your dream decor a reality ? teamed up with Decorist's designers to completely redesign a Queen Anne house. Designers were each given a room and told they could only use products from Good thing they basically have everything you could want, from furniture to wall art, so that was no problem. has partnered with New York-based designer Alexa Hampton in a deal that sets Hampton up as a spokesperson for the company while bringing her line of home furnishings to the site.

When it comes to decorating our places, we can probably all agree that "winging it" is our general strategy ... We tapped the pros over at Decorist and to school us on mistakes we didn't even know we were making.

The who's who of Seattle in interior design convened in Queen Anne for a cocktail party and unveiling of the Seattle Showhouse.

Lowe's struck a deal with Porch to have installation and assembly services available from President Michelle Newbery explained that it's now incumbent upon retailers in the home improvement market to explicitly provide for "consumers' home improvement needs from concept to completion."

Porch services will be available to customers in 25 markets nationwide, allowing homeowners to book home improvement assembly and installation as an add-on to their product selection. The Porch and partnership made news earlier this year at the Seattle Showhouse, a high-end home renovation project that used furnishings and fixtures from and assembly and installation by professionals., a Lowe's company, has partnered with AD100 designer Alexa Hampton. The designer will share design tips and product recommendations with shoppers, in addition to providing home décor advice both online and in person at events.

…all the furnishings from the house are available at, which I had honestly not heard of, but now I'm pinning products right and left.

Press Releases


Lowe's Gives Visualization A Makeover With Two New Augmented Reality Apps

Lowe's Companies, Inc. (NYSE: LOW) is launching two apps leveraging Apple's new ARKit capabilities ...

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