ABOUT PHOEBE HOWARD
In 1996, Phoebe and Jim Howard opened the doors to their first store, Mrs. Howard, in Jacksonville, Fla., hoping to demystify the decorating process for their customers. The goal was simple: to create a retail space that showcased Jim's architectural and decorating talent, and Phoebe's natural skills for buying, decorating and merchandising. Five years later, they added another store, Max & Company, which features a younger, more modern appeal.
Now, the Howards have Mrs. Howard and Max & Company stores in Jacksonville Beach, Fla., Atlanta, Ga. and Charlotte, N.C.
Over the years, Phoebe's penchant for creating stylish spaces has evolved into her own brand of decorating, which has garnered praise from national media as well as her clients. Known for her fresh take on traditional style, Phoebe's work can only be characterized by its timelessness and her mantra to "keep it pretty." Her work is encapsulated in her second book, "Mrs. Howard, Room by Room," published by Stewart, Tabori & Chang.
While she is recognized as one of the foremost authorities on Southern style, Phoebe is well regarded for her business acumen as well, catering to both clients and other members of the design community who have embraced the Mrs. Howard aesthetic. Phoebe scours the globe for new products for her stores and clients, and creates a custom line of pillows, lamps, mirrors and case goods.
The Mrs. Howard and Max & Company shops, as well as Phoebe's own decorating projects, are a veritable library of design inspiration, and have been published in House Beautiful, Veranda, Elle Decor, Southern Living, Coastal Living, Southern Accents, Traditional Home and The New York Times, among others.