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Phoebe Howard: 52 Weeks of Design

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Phoebe Howard

52 WEEKS OF DESIGN, MAY 15 - 21

Phoebe Howard

ABOUT PHOEBE HOWARD

In 1996, Phoebe and Jim Howard opened the doors to their first store, Mrs. Howard, in Jacksonville, Fla., hoping to demystify the decorating process for their customers. The goal was simple: to create a retail space that showcased Jim's architectural and decorating talent, and Phoebe's natural skills for buying, decorating and merchandising. Five years later, they added another store, Max & Company, which features a younger, more modern appeal.


Now, the Howards have Mrs. Howard and Max & Company stores in Jacksonville Beach, Fla., Atlanta, Ga. and Charlotte, N.C.


Over the years, Phoebe's penchant for creating stylish spaces has evolved into her own brand of decorating, which has garnered praise from national media as well as her clients. Known for her fresh take on traditional style, Phoebe's work can only be characterized by its timelessness and her mantra to "keep it pretty." Her work is encapsulated in her second book, "Mrs. Howard, Room by Room," published by Stewart, Tabori & Chang.


While she is recognized as one of the foremost authorities on Southern style, Phoebe is well regarded for her business acumen as well, catering to both clients and other members of the design community who have embraced the Mrs. Howard aesthetic. Phoebe scours the globe for new products for her stores and clients, and creates a custom line of pillows, lamps, mirrors and case goods.


The Mrs. Howard and Max & Company shops, as well as Phoebe's own decorating projects, are a veritable library of design inspiration, and have been published in House Beautiful, Veranda, Elle Decor, Southern Living, Coastal Living, Southern Accents, Traditional Home and The New York Times, among others.

Room Designed by Phoebe Howard
Questions and Answers

Q: "What's your design motto?"

A: "Decorate for who you really are, not who you want to be."

Q: "No room is complete without ____________."

A: "... an antique of some kind."

Q: "What's the first thing you do for a client?"

A: "Listen closely and carefully."

Q: "What's a design rule you love to break?"

A: "Planning everything down to the very last detail; I think it's better when some things are left to chance. I love a happy accident."

Q: "What's your most desired superpower?"

A: "The ability to read minds."

PHOEBE HOWARD'S PERSONAL PICKS

Cantilevered Arm Chair
Kang Console Table
Thads King Bed
Tufts Sofa
BROWSE FAVORITES


I'm influenced by my vast and ever-changing array of clients, and the endless opportunities they afford me to create something beautiful and unique.
- Phoebe Howard

52 Weeks of Design

52 WEEKS OF DESIGN

52 Weeks of Design is our yearlong celebration of 2017's most cutting-edge designers, brands and influencers. We'll introduce a new guest every week along with a bio, information about their designs and inspiration, and access to style tips, curated products and more.

MEET ALL DESIGNERS
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